About Us

Green Theory was founded by Lee, an innovator with a passion for solving problems and creating products that make a real difference.

After moving from England to New Zealand, he recognised an opportunity to combine innovation with one of the country's most loved sports.

New Zealand is home to one of the highest rates of golf participation in the world, with more golf courses per capita than almost anywhere else. Yet improving at golf still comes down to one thing: practising with purpose.

That's where the name Green Theory comes from.

The green is where every golfer wants to be - the place where rounds are won, confidence is built and every shot counts.

The theory is our belief that better golf isn't about practising more; it's about understanding the game, embracing innovation and using the right tools to practise smarter.

Every product we offer is carefully selected to help golfers improve through technology, purposeful practice and measurable feedback.

Train smarter. Play better.